When you’re looking for a stock to buy, one that’s a real, solid investment, it’s generally in your best interest to seek out only the best. You want companies with large and continually growing revenue, net profits, cash from operations, and widening profit margins.
Those strong fundamentals help ensure the stock will stay on an upward climb year over year and withstand periods of market instability better than others do. Sure, they’ll take a dip on occasion – as I’ve said before, the stock market is designed to do that – but overall, the stronger the company’s financials, the more reliable their profit potential is over time.
But you know what they say: The exception proves the rule.
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