The problem with investing and saving for retirement, according to the author of today’s article? “People are “psychologically ill-equipped” to invest in risk assets, even if they need to do so. They also don’t save very much for retirement, possibly because they don’t think they need to yet or because they can’t afford it.” This is where behavioral finance can make a difference. What is behavioral finance, how are behavioral finance concepts important to retirement planning, and what can behavioral finance teach us about how to better plan for retirement? CLICK HERE.